Business Support Programme

Did you know there’s strong evidence that new businesses which seek support and guidance are much more likely to survive to be successful long-term? It’s with this in mind that we’ve developed our business support programme which is brought to you by the Welsh Assembly Government. Our support programme provides the advice, information and support you need to start, maintain and grow a business.

To keep things as simple as possible we have divided the programme into modules, each with its own clear aims, designed to be presented to small groups by a trainer or advisor. And through workshops and one to one sessions your adviser will work with you to develop your own business plan.

All of the modules are FREE, open to anybody thinking of, or planning to, start their own business and are suitable to ALL types of business idea. To obtain information on forthcoming workshops and to book a place, call Hilary Neil-Williams on 01978 667000.

Welsh Government Business Start Up Service Programme: Modular Workshops and Materials

The Welsh Government Business Start Up Service Programme for Business training modules have been developed to provide core information for individuals wishing to start a business.

Each module has clear aims and key points to be covered. They include practical exercises that lead to the development of the basic sections of your business plan.

A key objective is that individuals receiving assistance from the Business Start Up Service  Programme receive information at a level that is appropriate for them which is relevant to their business idea. You may attend all, some, or none of the modular workshops. One to one advice with an experienced and qualified business advisor is also part of the programme.

Module 1 – Taking the plunge

This module provides an overview of what is required to start a business and enables you to assess whether you have what it takes to be a success.

By the end of this session you will:

  • Understand the pros and cons of being your own boss
  • Be able to assess your personal skills
  • Be clear about the legal aspects of starting a business
  • Understand the key tasks needed to start a business
  • Know how to put a basic business plan in place
  • Know where to get advice and source finance for your business.

Module 2 – Sizing up the market

This module takes you through the market research process, helps you identify the questions you need answers to, explains where to get information and which techniques to use, and shows you how to use your findings to make better decisions.

By the end of this module you will:

  • Understand why market research is so important
  • Be clear what market research you need to do
  • Know where to find information and which techniques to use
  • Know the market and your competitors
  • Understand your customers
  • Be able to undertake your own market research

Module 3 – Winning and keeping customers

This module is designed to guide and support you to develop your marketing. It takes you step-by-step from defining your product or service and identifying your customers to planning how to attract those customers and get them to buy.

By the end of this session you will:

  • Have a step-by-step process to develop a marketing plan
  • Be able to clearly define your Ideal Customer and match your product or service to what they want
  • Know how to price your products and services to maximise your profit
  • Understand the basics of successful selling
  • Be able to put a plan in place to get your first customers.

Module 4 – Pricing for profit Managing your business effectively

This module helps you take stock and look at the things you need to do to become more efficient, take control of your business and improve your bottom line.

By the end of this module you will:

  • Recognise that it’s not about being busy, but being effective
  • Understand the critical areas of success for your business
  • Be able to put key systems and processes in place
  • Have checklists to guide what you do and when
  • Understand the value of a sound Business Plan to drive your business success

Module 5 – Managing your finances

This module focuses on this important area of costing and pricing. It helps you identify the types of costs you may incur in your business, explains the different methods of pricing and gives you guidance to set the price for your products and services.

By the end of this session you will:

  • Understand the different types of costs in your business
  • Be able to establish your personal survival budget
  • Know how to cost your product or service
  • Understand the different pricing strategies open to you
  • Be able to set competitive and profitable prices for your products and services

Module 6 – Managing your business effectively

This module looks at the key elements of running the money side of your business. It introduces the basic financial statements, shows you how a Profit and Loss account and balance sheet are put together and explains cash flow statements. In short, it helps you understand enough of the detail to take control of your business.

By the end of this session you will:

  • Understand the basic financial statements for your business
  • Be able to put together a Profit and Loss account and read a balance sheet
  • Know how to complete a cash flow forecast and use it to keep track of your finances
  • Understand the different ways to forecast sales
  • Be able to prepare a set of figures for your business to manage your finances effectively.

Contact Information

Assets & Economic Development
Wrexham County Borough Council
3A Redwither Tower
Wrexham Industrial Estate
LL13 9XT

Tel: 01978 667000

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