A-Z of Services

Understanding Our Customers - Consultation and Survey Results 2005

The need for Members and Officers to improve their understanding of the Council’s customers has been identified as a key outcome under the Corporate Priority ‘Improving customer contact and enabling the council to understand customer needs and wants.’

To begin to create a meaningful picture and understanding of our customers, data held by the Council about our customers will be analysed and presented in the context of the Council’s Corporate Priorities on an annual basis each autumn, timed to feed into the Budget, Corporate and Service Planning cycle.

The data used this year relates to customer views gathered from the Council’s Citizens Panel - ‘People’s Voice’ and to demographic data about customers from the 2001 Census.

It should be noted that the picture presented this year is far from exhaustive and a sense of perspective must be maintained when reviewing the information. The picture provides a snapshot of views and basic profile information based on current data available corporately. There is scope to further develop the picture in future years to include more information collected by Departments, such as service usage, service specific consultation data and other demographic related data.

To understand our customers in the context of what we are aiming to achieve as a Council, details of customer’s views and relevant census data are shown in relation to relevant Corporate Priorities. The information collected from People’s Voice surveys during 2004 and 2005 relate to the following Corporate Priorities: