Council Plan 2013-2017

Welcome to our Council Plan

Wrexham County Borough Council works to ensure that the people of Wrexham are supported to fulfil their potential and to prosper. This Plan sets out how we intend to achieve that – focusing on the four connected themes of economy, people, place and organisation. 

The first twelve months of this plan have been both challenging and rewarding, with many new and interesting projects and initiatives taking place and coming to fruition: the Wrexham Industrial Estate road was opened in a blaze of publicity, massively improving links between a major employment zone of 513 hectares and around 300 companies with the regional transport network; Wrexham became the only Council in Wales to have adopted Supplementary Planning Guidance to restrict new hot food takeaways in close proximity to schools; and the Guardian newspaper praised Wrexham for moving 'into the renewable energy premier league after installing 30,000 locally made solar panels on 3,000 council homes' following the £60 million scheme to fit 3,000 social houses with solar photovoltaic (PV) panels, saving up to 3000 tonnes of CO2 a year and providing subsidised green power to thousands of our tenants.

The next year will be just as challenging and, we trust, just as rewarding. The funding pressures faced by the public sector – and local authorities in particular – are unprecedented. There are hard decisions to be made as we reshape services to meet the financial challenges ahead whilst prioritising the most vulnerable people in Wrexham. As a Council, we are continually striving to work effectively with our partners and develop into an ever more efficient and streamlined organisation that remains fit for the future.

Councillor Neil Rogers
Leader of the Council

Dr Helen Paterson
Chief Executive

The Council Plan Framework

Wrexham County Borough Council delivers, and enables the delivery of, services to people who live in, work in and visit the County Borough. 

The Council Plan is the overarching plan for the Council.  It defines where we focus our energies and resources, how we will judge our performance and the Council’s contribution to the Community Strategy.  The Local Government (Wales) Measure 2009 requires the Council to agree ‘improvement objectives’, which are referred to locally as ‘priority outcomes’ and are agreed as part of this plan.

This Council Plan sets out, for 2013 to 2017:

We will judge whether we have been successful by monitoring our progress against agreed outcome indicators and targets, which will help us measure the difference we have made for local people. Targets have only being agreed for the current financial year. This reflects ongoing work within the Council to reshape services to meet the financial challenges ahead whilst prioritising the most vulnerable. Once these decisions have been taken, targets for subsequent years can be established.

To performance manage this work, Members and officers of the Council will also monitor and report on:

  • Improvement activity – the projects and improvements that are being planned and delivered to support, influence or deliver improvements in identified outcomes.
  • Performance measures – measures of how well improvement activity has been delivered.

The Council will use this document to plan and manage its priorities, improvement activity and service delivery at a strategic level. It is also supported by strategies and plans that contain a far greater level of detail and are regularly reviewed. As such the Council Plan is a living document that must respond to the changing local, regional and national context. It will be formally updated at the start of each financial year.

This is not a performance report and does not include information on performance against targets. However, performance management is an ongoing activity throughout the year and performance against target for 2012/13 will be reported to Executive Board on 11 June 2013. The Council also publishes an annual review and assessment of its performance over the financial year in the following October. This will include an assessment of the authority's performance when compared to other Local Authorities in Wales, its achievement against the outcomes and targets it set itself, and judgements from bodies such as external regulators. This assessment is a public document and is in turn reviewed by the Wales Audit Office.

Our Vision

The Council as a strong community leader

Our Purpose

To ensure Wrexham and its people are supported to fulfil their potential and prosper

Our Guiding Principles

Citizens, Customers and Equality – Being at the centre of everything we do

Members – Elected Members as community leaders being at the heart of decision making

Welsh Language – Supporting and encouraging customers and staff to communicate in Welsh and English

Our Values

It is important for us to recognise what is driving how we deliver our services and how we behave as an organisation.

  • Trust
  • Respect
  • Innovation
  • Flexibility
  • Integrity
  • Commitment

These values have been used to define a way of working for the Council: 

We ask our customers what they want, consider their requests, work together to identify creative and appropriate ways forward, balancing risk and opportunity, and then feed back to them honestly what can be delivered, working hard to keep our promises. We build trust and help to improve the quality of life for the people of Wrexham.

Council Plan 2013 - 2017

Council Plan 2013 - 2017

The document is available to download in the following format:

Council Plan 2012-13

Council Plan 2012-13

These documents are available to download in the following format:

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Alternative Formats

This document is available on request in a variety of accessible formats including large print, Braille, BSL DVD, audio-CD, on audio cassette or computer disk. It can also be made available in easy read format and languages other than English and Welsh. To request an alternative format please use the contact details below.


We welcome your comments on both the format and the content of our Council Plan. If you have any suggestions or comments to make the plan more readable, or for additional/ alternative areas on which the Council should focus, please contact us at the address below. Any proposals for additional areas of focus will be considered as part of the performance management and updating of this plan. Comments on the presentation of the plan will be considered for its next publication in spring 2014.

To provide feedback please use the contact details below.

Performance, Improvement and Partnerships Service
Wrexham County Borough Council
LL11 1AY

Telephone: 01978 292263.

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