STEAM

The North Wales STEAM Initiative (Scarborough Tourism Economic Activity Monitor) is a partnership of all North Wales Local Authorities and Tourism Partnership North Wales. Wrexham County Borough Council leads the initiative on behalf of the partnership, which was established in 1999.

STEAM is a major research programme that monitors the volume and value of tourism. The North Wales STEAM Initiative records the volume and value within each County, marketing area and on a pan North Wales basis. Based on basic tourism business information, STEAM records everything from visitor numbers, days, expenditure, bednights, and employment. It is dependent upon the support and co-operation of tourism businesses, both accommodation and attractions. Currently over 500 businesses across North Wales actively participate in STEAM.

STEAM is recognised worldwide. In Wales, 21 of the 22 Local Authorities utilise STEAM to monitor tourism. Companies and organisations regularly use STEAM for various purposes, including the North Wales Police and the North Wales Fire Service. The National Assembly now relies on STEAM to monitor the effect on the Welsh economy.

In addition to this, individual tourism businesses utilise the feedback they receive as a result of participating for business grants, evidence in applications, business plans, or at its simplest, to compare how they are performing against their competition.

View the STEAM 6 year Summary

For further information on STEAM, please contact the Economic Development Department on 01978 292489, or email tourism@wrexham.gov.uk.

Important

We would be grateful if you could acknowledge the North Wales STEAM initiative in the case of the data being used. We monitor the use of the data wherever possible, therefore would be grateful if you could inform us of when and how you intend to use the data.

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