Wrexham County Borough Council Vision: that all the people that live here are supported to fulfil their potential, prosper and achieve a high standard of well-being.  We will be a strong and inclusive community leader to help make this happen, with a focus on strong values and behaviours. 

Our values are:

  • Empowerment
  • Trust and Honesty
  • Aspiration
  • Collaboration
  • Making a difference
  • Fairness

The Seven Principles of Public Life (the ‘The Nolan Principles’) (external link) apply to anyone who works as a public office-holder, including those who are elected or appointed to public office. These underpin our approach to our Values.

In 10-15 years, the county borough's economy will...

  • Be thriving and resilient and provide developers, businesses and organisations with the confidence and encouragement to invest;
  • Be a more multi-purpose, higher quality and enjoyable daytime and night-time economy that appeals to the people that live, learn and work in Wrexham;
  • Be a good mix of traditional industry with the skills and knowledge economy; 
  • Be well-connected regionally, nationally and internationally – both in terms of travel and communications;
  • Offer a range of employment opportunities, with higher salaries and better job satisfaction; and
  • Value older people through continuing to use their skills and expertise in work places or through volunteering opportunities.

In 10-15 years, the people of the county borough will...

  • Live here because they choose to – and are proud of their culture and identity; 
  • Have high aspirations for education and for life, with the skills, opportunities and tools to achieve them; 
  • Support children and young people to have the space and opportunity to play; 
  • Have equality of opportunity regardless of their personal circumstances; 
  • Have the tools to make good life choices that keep them healthy and happy and less reliant on public services;
  • Be made up of resilient individuals living in strong and resilient communities where no one feels, or is, isolated or lonely and where people take responsibility for themselves and their areas; and 
  • Have opportunities to engage in cultural and leisure activities for all ages.

In 10-15 years, the county borough will be a place with…

  • Unique and beautiful countryside and heritage that is seen as the gateway to North Wales where people want to be and are proud to say they come from; 
  • Regional and national significance with a city centre that is playful, sociable, entertaining, and inclusive to all who live, work, visit, and invest in it;
  • A city centre that is well-managed and clean, and regularly hosts exciting events and activities to establish Wrexham as a top destination in the region; 
  • Good public transport links and infrastructure so that people can easily access the services and facilities they want and need, as well as being able to travel to other major cities; 
  • Good quality housing for all, irrespective of whether it is social housing or privately rented/ owned; and
  • Low levels of crime and anti-social behaviour, where people feel safe regardless of their background or life choices.