Marford is situated approximately 4 miles to the north east of Wrexham on the former main Wrexham to Chester Road. The village developed around Marford Hill which rises upwards marking the junction between the low-lying Cheshire Plain and the Welsh hills. The Cheshire Plain provides an important backdrop to the village extending for many miles to the east and providing views of distant landmarks including Eaton Hall and the River Dee. On the far horizon, interrupting the skyline are the Bickerton Hills.

The conservation area centres on the unique historic core of the village which clings to the lower woodland slopes of Marford Hill. The attractive picturesque cottage orné design of many of the buildings gives the village a distinct identity and creates a strong sense of place within the conservation area.

The Marford Conservation Area was first designated in 1971 and its boundary reviewed and amended in 1999 and again in 2012.

The Marford Conservation Area Character Assessment and Management Plan was adopted in March 2012.